Within an market focused on exclusives and restricted editions, adidas took the prospect to point out how their new flagship keep idea is for everybody. They pre-introduced a Swedish retail outlet opening in a very 360° interactive movie – therefore proving that adidas is the go-to location for all Inventive trailblazers, wherever they could Stay. The end result? A entire world huge audience attended the Digital flagship retailer.
Berlin, Hamburg and Cologne marvelled at digital billboards from Eurowings: The advertisements not merely shown The present weather, but will also created serious-time solutions for an acceptable travel destination with far better vacation weather.
Corporations frequently sponsor masters’ grants, but currently being confident that tomorrow’s excellence should be nurtured due to the fact the start of people’ educational path, Facile chose to make investments on an instruction level typically overlooked: the principal college.
To manifest Svenska Spel’s position as a company citizen, and to construct a lot more meaning into their sponsorship, we developed Sporting activities Swedish for Immgrants – a long-term initiative teaching Swedish to freshly-arrivals, utilizing the language of sporting activities.
In 2016 Kellogg redefined the positioning of its most marketed cereal brand, Distinctive K, to charm improved to modern-day Girls, focusing on their “inner power”.
Soon after humanitarian disasters, faculty is as critical to children as meals/drugs. UNICEF desired youthful Europeans to view school in a brand new way. We designed seven unforgettable movies fusing documentary earning with social contemplating: youngsters dwelling by means of war/natural disasters convey to their stories, that has a social challenge. The #EmergencyLessons, shared by celebrities & politicians, reached 70million+ on Twitter.
Immediately after humanitarian disasters, school is as crucial to small children as food items/drugs. UNICEF desired younger Europeans to determine university in a completely new way. We created seven unforgettable movies fusing documentary producing with social contemplating: little ones residing by means of war/organic disasters inform their tales, which has a social problem. The #EmergencyLessons, shared by famous people & politicians, arrived at 70million+ on Twitter.
At IHG Now we have an ‘normally -on’ difficulties and crisis interaction guidance group exactly where we go beyond the part of communications to support our hazard and operations groups and reassure and guidance friends and colleagues in the course of a turbulent time in Europe, such as additional recently attacks in Manchester and London Bridge and also the Grenfell tower tragedy, where by our accommodations presented refuge to These impacted.
Deutsche Bahn has created DB Planet, its to start with interaction platform for all 310,000 personnel around the globe. Listed here, employees develop into active gamers, trying to keep themselves updated and networking with Other individuals anywhere They may be, whichever their position or workplace.
The Yearly Report of Meliá Resorts Global aims to exceed the anticipations in the wide range of distinctive stakeholders in phrases of data, determination and delight of belonging.
As payments grow to be digital, much less men and women carry funds. This affects homeless folks who elevate income by promoting the Hus Forbi newspaper in the streets of Denmark.
This EEA category honors strategies and initiatives which might be specifically successful in advertising and marketing local weather protection aims and bringing about sustainable modify.
The 12 months 2015 witnessed the best wave of migration of war refugees on earth because the 2nd Planet War. So we questioned ourselves: Can a milk brand name essentially boost people's empathy regarding the refugees? This direct us to our thought: The Friendship breakfast.
Bol.com brought eight planet-renowned authors to life for an difficult signing here session with the Antwerp Book Truthful. With the help of technological know-how, bol.com supplied visitors a the moment inside a life time experience by providing them an opportunity to get an autograph that will otherwise be unattainable to obtain.